Tucked just behind the bustling Santander Arena at 722 Cherry Street in downtown Reading, Pagoda Apparel is more than just a print shop—it’s a celebration of local identity and craftsmanship. This family-owned business is a go-to destination for customized gifts, locally themed apparel, and expertly printed merchandise that proudly reflects Reading’s rich cultural fabric.
From the moment you walk through the door, you’re greeted by shelves stocked with souvenirs that pay homage to the city’s iconic skyline—especially the Reading Pagoda, which features prominently on many of the items. Whether you’re a longtime resident or a visitor looking for a keepsake, Pagoda Apparel offers a distinctive selection of shirts, hats, mugs, and more, each one designed to capture the spirit of Reading.
A Team with Vision and Experience
At the heart of the operation are owners Dele and Barbara Olaewe, a husband-and-wife team whose deep backgrounds in printing and retail bring a unique blend of creativity and professionalism to the business. Dele brings extensive experience in the printing industry, while Barbara’s expertise in retail buying helps shape a thoughtfully curated selection of merchandise that balances function and local flair.
“We print. We design. We help you find the right gift,” the couple often says—an informal slogan that reflects their hands-on approach and deep commitment to customer service. Their shop is equally suited for walk-in customers browsing for a gift as it is for businesses or organizations in need of custom printing services. From T-shirts and tote bags to promotional items and event apparel, Pagoda Apparel handles it all with a personal touch and professional quality.
Downtown Convenience
Pagoda Apparel’s location—just steps from the Santander Arena and a short walk from Penn Street—makes it a convenient stop for anyone enjoying downtown Reading. For parking, visitors can use nearby metered spots, the RPA State Lot, or the RPA South Penn Garage, which offers affordable rates just around the corner.
Open Monday through Friday from 10 a.m. to 5 p.m., Pagoda Apparel may be small in footprint, but its impact on local pride and small business excellence is big. As Reading continues to evolve, this unassuming storefront behind the Arena quietly carries on a tradition of creativity, service, and hometown pride—one custom print at a time.
Visit Pagoda Apparel
722 Cherry Street
Reading, PA 19602
(610) 457-3300
pagodaapparel.com
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